March 3, 2009
Digital Fuel IT Cost Management Product Named 2009 “Innovation of the Year” at Pink Elephant ITSM Conference

Solution Gives IT Operations Transparency into IT Cost Drivers for All Business Services, Offering CIOs and CFOs Better IT Financial Management and Wiser Spending

SAN MATEO, Calif.--(BUSINESS WIRE)--Digital Fuel, the leader in IT Service Management (ITSM) solutions, is proud to announce today that its IT Cost Management software product, ServiceFlow, has been named winner of the 2009 Pink Elephant “Innovation of the Year” award at the 13th Annual International IT Service Management Conference & Exhibition. The award recognizes the single product or service from the IT Service Management (ITSM) vendor community that has made the greatest contribution to ITSM in the last calendar year.

ServiceFlow helps IT service organizations cost, price, bill, charge for, and control services spend and usage. The suite of Web-based solutions provides the cost visibility necessary to operate an IT service organization like a well-managed business, reducing costs in an optimized way for maximum business benefit.

In addition, ServiceFlow allows the IT operation to charge for services based on actual cost, help executives manage their spend, create accurate service chargeback using a wide range of cost allocation methods, and track service consumption and spend against budget.

“ServiceFlow IT Cost Management is clearly the right product at the right time. Its breakthrough capabilities, offered to enterprises during an era of intense economic challenge, qualified it to win this year’s award,” said George Spalding, Vice President of Pink Elephant. “With Digital Fuel’s unique solution, companies can attain the necessary cost visibility to make critical IT decisions and know what the business impact will be—many, in all likelihood, for the first time ever.”

“Our goal at Digital Fuel has always been to optimize IT operations efficiency. The development of ServiceFlow into a premier business application for comprehensive IT cost visibility has mirrored our customers’ most pressing needs,” said Yisrael Dancziger, President and CEO of Digital Fuel. “We’re pleased that over 500 major enterprises—and now Pink Elephant—have grasped the exceptional business value of this platform.”

ServiceFlow IT Cost Management is in daily use at global enterprises including Cummins, Delta Lloyd, Global Crossing, IBM, Independent Blue Cross, Nationwide Mutual Insurance and many others. Analysis has shown that companies with annual IT budgets of $50 million or more have saved as much as $10 million in IT billing reductions in the first year through the use of ServiceFlow.

The ITSM conference is the largest and most respected IT Service Management conference in the world. Held February 22-25, 2009 in Las Vegas at the Bellagio Hotel, the conference attracted CIOs, CTOs, and ITSM specialists of all levels from around the world.

To learn more about Digital Fuel’s ServiceFlow IT Cost Management, visit the Digital Fuel Web site at

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management (SLM) and Service Cost Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nationwide, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Steria, Telefonica, Telus, Wipro and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at

About Pink Elephant:

Pink Elephant is proud to be celebrating 20 years of ITIL experience – more than any other supplier. Operating through many offices across the globe, the company is the world’s #1 supplier of ITIL and ITSM conferences, education and consulting services. To date, more than 100,000 IT professionals have benefited from Pink Elephant’s expertise. Pink Elephant has been championing the growth of ITIL worldwide since its inception in 1989, and was selected as an international expert to contribute to the ITIL V3 project as authors of the Continual Service Improvement book and through representation on the International Exam Panel. For more information, please visit

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